As of 2017, it’s estimated that a new brewery opens every single day in the United States. With this staggering growth comes increased competition and the new reality that you can’t rely on your beer alone to stand out. That’s where branding comes into play.
CODO Design is a branding firm based in Indianapolis, Indiana that focuses on helping craft breweries stand out, tell their story, and sell a helluva lot of beer. After years of working in this field, we’ve collected some thoughts to help you navigate each stage of the branding process. Need more information or have a question? Want to discuss branding your own brewery? Shoot us an email anytime to begin that conversation.
This is a primer to get you thinking about your brewery in an important way—why do you brew the beer you brew and why does this matter to the people you want to drink it?
So kick back, pour yourself a beer and learn how to make your brewery stand out.