• 01You Brew Beer. So What?
  • 02Defining your Core brand values
  • 03Defining Your Brewery’s Brand Essence
  • 04An Intro to Positioning Your Brewery
  • 05Concretely Positioning Your Brewery
  • 06Who Do You Want Drinking Your Beer?
  • 07Defining Your Brewery’s Brand Personality
  • 08Shaping Your Brewery’s Brand Voice
  • 09Defining Your Brewery’s Culture Through Branding
  • 10What Makes For a Great Brewery Name
  • 11Some Jerk Already Took My Brewery Name!
  • 12Building Your Modular Identity System
  • 13Navigating the TTB Label Approval Process
  • 14Responsive Web Design for Craft Breweries
  • 15Environmental Design: Turning Your Brewery Into an Immersive Brand Experience
  • 16When (and how) to Rebrand Your Brewery
  • 17Hiring A Design Firm For Your Craft Brewery Branding
  • 18Last Call
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Craft Beer Branding Guide
A STEP-BY-STEP GUIDE TO BRANDING YOUR BREWERY, TELLING YOUR STORY AND SELLING A HELLUVA LOT OF BEER.
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Craft Beer Branding Guide
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Craft Beer Branding Guide

CRAFT BEER BRANDING GUIDE

PDF 112 Pages (20mb)

Craft Beer Branding Guide

https://craftbeerbrandingguide.com/wp-content/uploads/2017/08/CBBG-Promo-v12c.mp4
A STEP-BY-STEP GUIDE TO BRANDING YOUR BREWERY, TELLING YOUR STORY AND SELLING A HELLUVA LOT OF BEER.

Whether you’re a brewery-in-planning with a barebones idea, a newly-opened taproom, or a regional powerhouse, you need to understand your core values, the role you play in your community and how you’re different from every other brewery in the world.

CODO Design draws on years of craft beer branding experience to get you thinking about your brewery and its story. Why do you brew the beer you brew, and why does this matter to the people you want to drink it?

Kick back, pour yourself a beer and learn how to make your brewery stand out.

LET'S GET STARTED
You Brew Beer. So What?
01
Chapter 1
You Brew Beer. So What?
Defining your Core brand values
02
Chapter 2
Defining your Core brand values
Defining Your Brewery’s Brand Essence
03
Chapter 3
Defining Your Brewery’s Brand Essence
An Intro to Positioning Your Brewery
04
Chapter 4
An Intro to Positioning Your Brewery
Concretely Positioning Your Brewery
05
Chapter 5
Concretely Positioning Your Brewery
Who Do You Want Drinking Your Beer?
06
Chapter 6
Who Do You Want Drinking Your Beer?
Defining Your Brewery’s Brand Personality
07
Chapter 7
Defining Your Brewery’s Brand Personality
Shaping Your Brewery’s Brand Voice
08
Chapter 8
Shaping Your Brewery’s Brand Voice
Defining Your Brewery’s Culture Through Branding
09
Chapter 9
Defining Your Brewery’s Culture Through Branding
What Makes For a Great Brewery Name
10
Chapter 10
What Makes For a Great Brewery Name
Some Jerk Already Took My Brewery Name!
11
Chapter 11
Some Jerk Already Took My Brewery Name!
Building Your Modular Identity System
12
Chapter 12
Building Your Modular Identity System
Navigating the TTB Label Approval Process
13
Chapter 13
Navigating the TTB Label Approval Process
Responsive Web Design for Craft Breweries
14
Chapter 14
Responsive Web Design for Craft Breweries
Environmental Design: Turning Your Brewery Into an Immersive Brand Experience
15
Chapter 15
Environmental Design: Turning Your Brewery Into an Immersive Brand Experience
When (and how) to Rebrand Your Brewery
16
Chapter 16
When (and how) to Rebrand Your Brewery
Hiring A Design Firm For Your Craft Brewery Branding
17
Chapter 17
Hiring A Design Firm For Your Craft Brewery Branding
Last Call
18
Chapter 18
Last Call
LET’S WORK TOGETHER!
Brewed By More Info

CODO Design is an Indianapolis, Indiana-based food and beverage branding firm founded in 2009 on the belief that we can create better work by putting collaboration at the center of everything we do. 

We develop strategically-sound branding and packaging that cuts through the noise and drives long term revenue growth.