01
You Brew Beer. So What?
02
Defining your Core brand values
03
Defining Your Brewery’s Brand Essence
04
An Intro to Positioning Your Brewery
05
Concretely Positioning Your Brewery
06
Who Do You Want Drinking Your Beer?
07
Defining Your Brewery’s Brand Personality
08
Shaping Your Brewery’s Brand Voice
09
Defining Your Brewery’s Culture Through Branding
10
What Makes For a Great Brewery Name
11
Some Jerk Already Took My Brewery Name!
12
Building Your Modular Identity System
13
Navigating the TTB Label Approval Process
14
Responsive Web Design for Craft Breweries
15
Environmental Design: Turning Your Brewery Into an Immersive Brand Experience
16
When (and how) to Rebrand Your Brewery
17
Hiring A Design Firm For Your Craft Brewery Branding
18
Last Call
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Craft Beer Branding Guide
A STEP-BY-STEP GUIDE TO BRANDING YOUR BREWERY, TELLING YOUR STORY AND SELLING A HELLUVA LOT OF BEER.
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